Darktrace
Project details
Darktrace is a cutting edge, UK-based, cyber security firm, and one of the first to leverage AI technology in combating cyber disruption. Despite being named one of TIME Magazine's "Most Influential Companies" for 2021 they lacked brand recognition in the American market. To help remedy the problem they approached our team at CG to turn the volume up on the Darktrace name stateside.
The core of the Darktrace creative team consisted of myself, CG's head Creative Director, head Art Director, and the CMO. Together we crafted a series of print and digital ads targeting C-Suite and IT Security professionals—Darktrace's key demo—with digital ads linking to a variety of white pages and custom landing pages.
